Yep, there is only one secret to be successful online. The difference in between would be making it or breaking it. It’s so bloody incredible at the same time and yet so difficult for people to get.
So, what is the secret?
You must enjoy learning about SEO!
You must have at least the curiosity to understand how to create a web page, to position yourself online and how you can improve its ranking. If you have a hunger to learn this process it will be your ticket to success. Even if you don’t want to do it yourself in the future at least study and learn the basics. Otherwise, you are going to be at the mercy of your Digital Marketing Agency and you haven’t got a clue what you are paying for. What’s worse, you will not be able to determine how good or how poorly they perform on your behalf.
Digital Marketing Agency
It is fascinating how people spend hundreds and thousands of Euros every month without really understanding what they are getting into. This is insanity!! It’s your business and you want to know what’s going on or how well your Digital Marketing Agency is performing? You must have the parameters by which you can judge your Digital Marketing Agency.
Plus, if you learn your stuff you will feel under control again. This applies to Business but also to personal life. Feeling under control is empowering. It shows that you are leading your life. I know this might sound a bit of a “new age” or like a personal development course but I actually mean it! For example, it is empowering if you have your online baby (your web site) under control and you know your strength well and which areas you need to improve.
Firstly, learn to get excited by reading and interpreting the numbers you obtain from the Google Search Console. It will show you how people discover your web page, what search terms they are actually searching for etc.. It’s an amazing tool you must muster. I love this tool because it is more exciting than interpreting a graph of the latest stock you bought. Believe me…once you get used to interpreting those Google numbers, you will fall in love with it too! If you see that you started on position 37 in the Google Rankings and all of sudden you are on position 4 you will get carried away. You would want to party all night long. The ´wow´ effect will push you to learn even more about Search Engine Optimization (SEO) which means you are now truly unstoppable.
Knowledge is power! Never forget that! As for me, personally, it is rewarding to work with clients who share the same passion. In this way, we are on the same page. Outsourcing is a clever strategy but at the same time one must always be willing to learn. Learning is growing!!